LoveThatTM for You

Design work and life you love.

More power
More resilience
More creativity
More strength
More success

LoveThat™ helps you understand what strengthens you and intentionally design more of it into your work and life — so you become the strongest, most intelligent expression of yourself.

try LoveThat™
DESIGN
LEARN
notice

LoveThatTM

Build your Experience Intelligence through three practices:

LEARN

Build your understanding of you at
your best.

Introductory learning series from the Buckingham Institute™

Begin with introductory Buckingham Institute™ learning on strengths, energy, and where you are at your best.

Full personal success series from the Buckingham Institute™


Access the full Buckingham Institute™ personal success series, built from Marcus Buckingham’s decades of research into human uniqueness, strengths, contribution, and performance.

You’ll learn how to:
recognize the activities that strengthen you
understand where you are at your best
see the patterns behind your energy, strengths, and contribution
turn what you love into a more deliberate part of your work and life
design more energizing work and life experiences

DESIGN

Use Juan Pablo to turn insight into action.

Unlimited Juan Pablo access

Get ongoing personal coaching from Juan Pablo - trained on Marcus Buckingham’s 30 years of research, data, books, and Harvard Business Review work on strengths, leadership, and human behavior. Call on him whenever you want help with clarity, energy, decisions, stress, relationships, productivity, purpose, growth, or your next move in work and life.

Red Thread discovery


Pinpoint the activities, situations, and interactions that bring out your greatest strengths. Your Red Threads are the clues to where you are most alive, most energized, and most naturally powerful.

Personal strength map

See the recurring patterns in what makes you feel strong, alive, and fully yourself as Juan Pablo connects what you capture, what you learn, and what you say into a clearer map of your energy, strengths, and contribution.

Ask Juan Pablo about:
your strengths and red threads
career decisions and life direction
confidence, energy, and burnout
relationships and collaboration
how to design a life that fits who you are
meet Juan Pablo

NOTICE

Capture the experiences that reveal what strengthens you.

Enhanced LoveThat™ Slider

The Enhanced Slider turns what you capture each day into deeper personal insight. Juan Pablo looks for patterns in what you loved and didn’t, helping reveal the experiences, choices, and activities that bring out your energy, strength, and contribution.


Hands-free voice capture



Record your thoughts in the moment, in your own words, while the experience is still fresh.


Monthly LoveThat™ Report



Receive a monthly reflection on what fuels you, what drains you, what it means, and what you can do next.

You can:
capture what you loved and didn’t in real time
record what happened while the experience is fresh
see what fuels you and what drains you
spot patterns in your work and life
turn daily experiences into clues about you at your best

$20.00

person/month
or $200 person/year
start LoveThat for You

LoveThatTM for Makers

Design compelling experiences for the people you serve, support, work with, and lead

More confidence
Stronger performance
Deeper loyalty
Greater leverage
Wiser insight

Help every person on your team become a more intelligent experience-maker — strengthening performance, trust, collaboration, customer loyalty, and the everyday experiences that shape how people feel and perform.

DESIGN
LEARN
notice

LoveThatTM

Build your Experience Intelligence through three practices:

LEARN

Learn how to create experiences that move people to action.

Introductory learning series from the Buckingham Institute™



Begin with introductory Buckingham Institute™ learning on strengths, energy, and where you are at your best.


Full personal success series from the Buckingham Institute™


Access the full Buckingham Institute™ personal success series, built from Marcus Buckingham’s decades of research into human uniqueness, strengths, contribution, and performance.


Full Design Love In® series from the Buckingham Institute™


Access the full Buckingham Institute™ learning series that brings Design Love In® to life and teaches the method for creating experiences that move people to action.

You’ll learn how to:
recognize where you are at your best
pinpoint your Red Threads
understand how experiences shape behavior
use the Design Love In® methodology in real life
create experiences people say they love
move others to action with more intention and intelligence

DESIGN

Use Juan Pablo to turn insight into more compelling experiences.

Unlimited Juan Pablo access



Get ongoing personal coaching from Juan Pablo - trained on Marcus Buckingham’s 30 years of research, data, books, and Harvard Business Review work on strengths, leadership, and human behavior. Call on him whenever you want help with clarity, energy, decisions, stress, relationships, productivity, purpose, growth, or your next move in work and life.


Red Thread discovery


Pinpoint the activities, situations, and interactions that bring out your greatest strengths. Your Red Threads are the clues to where you are most alive, most energized, and most naturally powerful.


Personal strength map



See the recurring patterns in what makes you feel strong, alive, and fully yourself as Juan Pablo connects what you capture, what you learn, and what you say into a clearer map of your energy, strengths, and contribution.


Instant Maker Activations



Get immediate, practical ideas for making any experience more compelling, with Juan Pablo helping you redesign what you capture with more clarity, authenticity, love, and power to move people to action.


Experience Intelligence tools



Learn how to shape what people feel so you can influence what they do next, with practical tools for conversations, meetings, messages, service interactions, and touchpoints where trust, action, and follow-through matter.

Ask Juan Pablo about:
how to make an experience more compelling
how to move someone to action
how to design a better meeting, message, or conversation
how to increase trust, influence, and follow-through
how to apply Design Love In® to real situations
how to bring more love into the experiences you create
meet Juan Pablo

NOTICE

Use the power of your attention to maximize every touchpoint.

Enhanced LoveThat™ Slider



The Enhanced Slider turns what you capture each day into deeper personal insight. Juan Pablo looks for patterns in what you loved and didn’t, helping reveal the experiences, choices, and activities that bring out your energy, strength, and contribution.



Maker-enhanced LoveThat™ Slider

Use the power of your attention to maximize every touchpoint; your Slider becomes your voice as an experience maker, helping you notice what is happening, name what matters, and reveal what could be maximized with more love.


Hands-free voice capture


Record your thoughts in the moment, in your own words, while the experience is still fresh.

Monthly LoveThat™ Report



Receive a monthly reflection on what fuels you, what drains you, what it means, and what you can do next.

You can:
capture what you loved and didn’t in real time
record what happened while the experience is fresh
see what fuels you and what drains you
spot patterns in your work and life
notice the experiences that shape how people feel and behave
turn what you notice into practical ideas for making experiences more compelling
use your attention as the starting point for maximizing every touchpoint

$40.00

person/month
start LoveThat for Makers

LoveThatTM for Leaders

Strengthen your capability to lead — every day

More confidence
Stronger performance
Deeper loyalty
Greater leverage
Wiser insight

Leadership is expressed in the experiences you create for others — in conversations, decisions, meetings, and the everyday moments that shape how people feel and perform. Build your experience intelligence as a LEADER.

DESIGN
LEARN
notice

LoveThatTM

Build your Experience Intelligence through three practices:

LEARN

Learn the skills, practices, and research behind great leadership.

Introductory learning series from the Buckingham Institute™


Begin with introductory Buckingham Institute™ learning on strengths, energy, and where you are at your best.


Full personal success series from the Buckingham Institute™



Access the full Buckingham Institute™ personal success series, built from Marcus Buckingham’s decades of research into human uniqueness, strengths, contribution, and performance.


Full Design Love In® series from the Buckingham Institute™



Access the Buckingham Institute™ series that brings Design Love In® to life and teaches you how to create experiences that move people to action.


Full leadership and executive development series from the Buckingham Institute™



Access the Buckingham Institute™ leadership series built from Marcus Buckingham’s 30 years of research into the world’s best leaders, including his books, HBR work, strengths research, performance insights, and leadership excellence.

You’ll learn how to:
recognize where you are at your best
pinpoint your Red Threads
apply the Design Love In® methodology
create experiences that move people to action
build Experience Intelligence as a leadership capability
design leadership touchpoints that shape behavior
lead people with more precision, clarity, and impact

DESIGN

Use Juan Pablo and LoveThat™ tools to lead with intention.

Unlimited Juan Pablo access



Get ongoing personal coaching from Juan Pablo - trained on Marcus Buckingham’s 30 years of research, data, books, and Harvard Business Review work on strengths, leadership, and human behavior. Call on him whenever you want help with clarity, energy, decisions, stress, relationships, productivity, purpose, growth, or your next move in work and life.


Leadership coaching with Juan Pablo



Get private coaching for the leadership challenges you face every day, including team issues, hard conversations, meetings, change, recognition, performance, trust, conflict, and the next move you need to make.


Red Thread discovery



Pinpoint the activities, situations, and interactions that bring out your greatest strengths. Your Red Threads are the clues to where you are most alive, most energized, and most naturally powerful.

Personal strength map



See the recurring patterns in what makes you feel strong, alive, and fully yourself as Juan Pablo connects what you capture, what you learn, and what you say into a clearer map of your energy, strengths, and contribution.

Instant Maker Activations



Get immediate, practical ideas for making any experience more compelling, with Juan Pablo helping you redesign what you capture with more clarity, authenticity, love, and power to move people to action.

Experience Intelligence tools

Learn how to shape what people feel so you can influence what they do next, with practical tools for conversations, meetings, messages, service interactions, and touchpoints where trust, action, and follow-through matter.


Leadership Experience Intelligence tools

Design the leadership touchpoints that change behavior, with practical tools for one-on-ones, team meetings, feedback, recognition, onboarding, change communication, and performance conversations.

Ask Juan Pablo about:
important conversations
team issues
customer experiences
meetings and rituals
recognition and feedback
performance conversations
trust, conflict, and change
the experiences you create as a leader
how to move people to action
meet Juan Pablo

NOTICE

See what is really happening across your team.

Enhanced LoveThat™ Slider



The Enhanced Slider turns what you capture each day into deeper personal insight. Juan Pablo looks for patterns in what you loved and didn’t, helping reveal the experiences, choices, and activities that bring out your energy, strength, and contribution.


Maker-enhanced LoveThat™ Slider


Use the power of your attention to maximize every touchpoint; your Slider becomes your voice as an experience maker, helping you notice what is happening, name what matters, and reveal what could be maximized with more love.


Hands-free voice capture



Record your thoughts in the moment, in your own words, while the experience is still fresh.


Monthly LoveThat™ Report



Receive a monthly reflection on what fuels you, what drains you, what it means, and what you can do next.


Real-time team experience data



See which experiences are lifting your team up and shaping performance right now, with live Slider data on the experiences people loved and didn’t so you can lead with a clearer read on what is really happening.

A direct line to your team’s best thinking



See what your people notice, imagine, and know how to improve, with Maker Activations that give you immediate access to the practical creativity of each person so their best ideas can move from private insight into shared action.


Individual Red Thread insight



See what each person on your team loves about what they do, so you can understand where each person gets energy, lead them with more precision, and make more of their best work possible.

You can:
see what your people loved and didn’t
understand the experiences shaping team behavior
spot the experiences lifting people up or draining them
access practical ideas from the people closest to the work
see where each person finds energy in what they do
turn team insight into better leadership action
design the experiences that make people say, “I love being part of this team.”

$80.00

person/month
or $750 person/year
start LoveThat for Leaders

LoveThatTM for Organizations

Turn every employee into a skillful
experience-maker.

Higher productivity
Deeper customer loyalty
Stronger collaboration
Greater discretionary effort
Genuine advocacy

LoveThat™ helps organizations build Experience Intelligence across the entire company — aligning leaders, teams, and customer touchpoints around a shared approach to designing experiences that drive behavior.

DESIGN
LEARN
notice

LoveThatTM

Build your Experience Intelligence through three practices:

LEARN

World-Class Learning for your entire organization

Build Experience Intelligence across the organization.

LoveThat™ gives every employee access to a shared language and set of practices for designing experiences that strengthen people, improve collaboration, and create customer loyalty.

Organizations Gain
a unified experience-making methodology
scalable learning across teams and functions
shared language around behavior and experience
practical tools for improving employee and customer experiences
leadership and team development at scale

DESIGN

Design better experiences at every level

Juan Pablo - your AI design partner, trained in thirty years of Marcus Buckingham’s research into strengths, leadership, and experience-intelligence - helps leaders and teams design stronger experiences across the organization — from customer interactions to meetings, onboarding, coaching, communication, collaboration, and leadership.

Organizations Can:
build deeper customer love
improve leadership consistency
align teams around shared behaviors
redesign friction-filled touchpoints
accelerate experience improvement across all aspects of the organization
meet Juan Pablo

NOTICE

Build a culture of continuous
experience improvement

LoveThat™ helps organizations notice the experiences shaping employee and customer behavior every day — and make meaningful improvements touchpoint by touchpoint.

Organizations Can:
surface patterns across teams and functions
strengthen employee and customer experiences
identify friction and disconnects early
improve alignment across the organization
create a shared focus on experience quality and behavior

reach us at hello@lovethat.com to chat about enterprise options

LoveThatTM for Professional Certification + Mastery

Grow your professional expertise in Experience Intelligence.

The Buckingham Institute™ is developing professional certification pathways for people who want to use the LoveThat™ methodology more deeply in their own work, teams, organizations, or client practice.


These pathways are designed for leaders, coaches, facilitators, consultants, learning professionals, customer experience teams, and organizations who want to build real capability in Experience Intelligence: the skill of designing experiences that strengthen people, move behavior, and create meaningful outcomes.

Some practitioners will want to deepen their own mastery of the methodology. Others may be interested in partnering with us to bring this work more broadly into organizations.

We’d love to learn more about you, your work, and how you may want to use Experience Intelligence.

I’m Interested

Tell us how you’d like to use LoveThat™, and we’ll keep you informed as professional pathways become available.