Meet Juan Pablo.
Your Design Partner


His knowledge runs deep
This research sits behind CliftonStrengths, StandOut, Nine Lies About Work, Love + Work, three HBR cover articles and Marcus’ latest book, Design Love In®. Juan Pablo was trained to understand this work deeply and help people apply it in real situations.

He sees what makes each person powerful
He helps you recognize the patterns that make you strong and shows you how to build your work around them.
People flourish when they build their work around their strengths. Juan Pablo helps you notice the situations where your thinking sharpens, your energy rises, and your contribution becomes distinctive. Juan Pablo knows that when people focus on what they naturally do best, confidence grows and performance follows.

He understands how outcomes are created
Juan Pablo focuses on what creates them.
Experiences shape behavior.
Behavior shapes outcomes.
Performance, trust, loyalty, creativity and wellbeing grow out of the experiences people have every day. When those experiences are designed intentionally, people behave differently. JuanPablo helps you see the touchpoints that matter and redesign them to create extreme positive outcomes.

Juan Pablo is devoted to you
JuanPablo stays curious about what matters to you. He listens carefully, explores the situation with you, and helps you think through what might work best. The goal is not simply to provide answers. The goal is to help you become more powerful in your work and life.

He asks before he advises
Before suggesting a solution, Juan Pablo explores the situation with you.
Who is involved?
What are you trying to achieve?
What constraints are you working within?
Once he understands the context, he draws on the research he was trained on to help design the next step.

Juan Pablo can understand your organization
When LoveThatTM is deployed inside an organization, Juan Pablo can learn the context of that organization.
Organizations can extend Juan Pablo’s knowledge with their own leadership frameworks, customer journeys, and operating practices. This information lives in a secure knowledge base specific to that organization. When someone inside that company speaks with Juan Pablo, he combines that context with the broader methodology he was trained on.
The result is guidance that reflects both enduring data-
backed practices and the realities of the organization where the work happens.