Start with LoveThatTM

Choose how much LoveThat™ you want in your life, work, and leadership.

Leading a team? Choose Leaders for yourself and Makers for your team members.

Buying for an organization?  Explore LoveThat™ for Organizations.

LoveThat™
FREE

Discover what makes you come alive


Best for anyone who wants to get started, try Juan Pablo, use the LoveThat™ Slider, and receive a first monthly LoveThat™ report.

$0/month

INCLUDES:

14 days with Juan Pablo, the world’s wisest coach

Try Juan Pablo, your LoveThat™ coach and Design Partner, trained on Marcus Buckingham’s 30 years of research, data, books, and Harvard Business Review work on strengths, leadership, and human behavior.

LoveThat™ Slider

The Slider is a simple way to capture your real experiences as they happen. Slide toward what you loved, away from what you didn’t, and start seeing which experiences give you energy and which ones take it away.

Hands-free voice capture

Record your thoughts in the moment, in your own words, while the experience is still fresh.

Monthly LoveThat™ Report

Receive a monthly reflection on what fuels you, what drains you, what it means, and what you can do next.

Introductory learning series from the Buckingham Institute™

Begin with introductory Buckingham Institute™ learning on strengths, energy, and where you are at your best.

LoveThatTM
for YOU

Design work and life you love


Best for individuals who want unlimited Juan Pablo coaching, the full personal success learning series, and clearer insight into where they are at their best.

$20/month

INCLUDES EVERYTHING IN LoveThat™ FREE, PLUS:

Unlimited Juan Pablo access

Get ongoing personal coaching from Juan Pablo whenever you want help with clarity, energy, decisions, stress, relationships, productivity, purpose, growth, or your next move in work and life.

Full personal success learning series from the Buckingham Institute™

Access the full Buckingham Institute™ personal success learning series, built from Marcus Buckingham’s decades of research into human uniqueness, strengths, contribution, and performance.

Red Thread discovery

Pinpoint the activities, situations, and interactions that bring out your greatest strengths. Your Red Threads are the clues to where you are most alive, most energized, and most naturally powerful.

Enhanced LoveThat™ Slider


The enhanced slider turns what you capture each day into deeper personal insight. Juan Pablo looks for patterns in what you loved and didn’t, helping reveal the experiences, choices, and activities that bring out your energy, strength, and contribution.

Personal strength map

See the recurring patterns in what makes you feel strong, alive, and fully yourself as Juan Pablo connects what you capture, what you learn, and what you say into a clearer map of your energy, strengths, and contribution.

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LoveThatTM
for MAKERS

Design experiences that move people

Best for Team members, professionals, and anyone who wants to apply the Design Love In® methodology and become more inspiring, more influential, and more skilled at moving others to action.

$40/month

INCLUDES EVERYTHING IN LoveThat™ FOR YOU, PLUS:

Full Design Love In® series from the Buckingham Institute

Access the full Buckingham Institute™ learning catalog that brings Design Love In® to life and teaches the method for creating experiences that move people to action.

Maker-enhanced LoveThat™ Slider

Use the power of your attention to maximize every touchpoint; your Slider becomes your voice as an experience maker, helping you notice what is happening, name what matters, and reveal what could be maximized with more love.

Instant Maker Activations

Get immediate, practical ideas for making any experience more compelling, with Juan Pablo helping you redesign what you capture with more clarity, authenticity, love, and power to move people to action.

Experience Intelligence tools

Learn how to shape what people feel so you can influence what they do next, with practical tools for conversations, meetings, messages, service interactions, and touchpoints where trust, action, and follow-through matter.

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LoveThatTM
for LEADERS

Build teams people love being a part of

Best for leaders who want to master Experience Intelligence — the leadership skill of designing experiences that change behavior.

$80/month

INCLUDES EVERYTHING IN LoveThat™ FOR MAKERS, PLUS:

Full leadership and executive development series from the Buckingham Institute™

Access the Buckingham Institute™ leadership catalog built from Marcus Buckingham’s 30 years of research into the world’s best leaders, including his books, HBR work, strengths research, performance insights, and leadership excellence.

Leadership coaching with Juan Pablo

Get private coaching for the leadership challenges you face every day, including team issues, hard conversations, meetings, change, recognition, performance, trust, conflict, and the next move you need to make.

Real-time team experience data

See which experiences are lifting your team up and shaping performance right now, with live Slider data on the experiences people loved and didn’t so you can lead with a clearer read on what is really happening.

A direct line to your team’s best thinking

See what your people notice, imagine, and know how to improve, with Maker Activations that give you immediate access to the practical creativity of each person so their best ideas can move from private insight into shared action.

Individual Red Thread insight

See what each person on your team loves about what they do, so you can understand where each person gets energy, lead them with more precision, and make more of their best work possible.

Leadership Experience Intelligence tools

Design the leadership touchpoints that change behavior, with practical tools for one-on-ones, team meetings, feedback, recognition, onboarding, change communication, and performance conversations.

* Buying for your team? Choose LoveThat for Makers for team members.

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